Team State Farm Case Study

State Farm's #TeamStateFarm Super Bowl campaign was a TikTok contest led by Jake from State Farm, the brand mascot. Participants showcased their unique talents through video submissions on TikTok using the duet feature. The winner, determined by public vote on the top three duets, earned a trip to LA and a spot in a State Farm commercial.

My Roles

Social Media Analyst

Responsible for tracking State Farm's public social media analytics, with a specific focus on TikTok, to evaluate the success of their Super Bowl campaign.

Research Collaborator

Worked in collaboration with a partner to conduct an in-depth analysis to assess the overall success of State Farm's Super Bowl campaign.

Multimedia Content Creator

Created a multimedia webpage using WordPress to showcase the findings and insights from the case study, presenting the information in a visually engaging format.